The Watchman's Rattle: Thinking Our Way Out of Extinction by Rebecca D. Costa

Author:Rebecca D. Costa [Costa, Rebecca D.]
Language: eng
Format: epub
ISBN: 9781593156503
Google: uHfdaFN22TsC
Amazon: B0046A8SFE
Publisher: Vanguard
Published: 2010-10-12T07:00:00+00:00

By rejecting the idea of profit at any cost, Yunus built one of the fastest growing and most stable financial institutions in the world. He defeated five powerful misconceptions (supermemes) about lending to the poor and put human progress back on track again.

If Yunus is a modern-day hero, it is because he has replaced old myths with proven facts in a field that prides itself on being objective. But, as he discovered, no industry is immune to supermemes. In this way, Yunus’s insight helped to restore the balance between the impenetrable superstitions that had been perpetuated by the world’s most successful financial institutions and empirical evidence about lending to the poor. Much like Wag Dodge, the firefighter whose discovery changed the course of fire safety, Yunus’s epiphany—his “aha” moment—changed the course of human suffering.

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